In 2018, Haberdashery Studio officially turned 10. So we set out to give its brand a refresh and redesign its website.

We started by analysing what makes Haberdashery stand out, and why the current website wasn't relevant anymore. We organised workshops and gathered insights with marketing team and diverse clients and employees to understand the depths of Haberdashery's online purpose. We collaborated with a team of developers for the site development, who built a custom CMS to help facilitate copy updates.

As an in-house Graphic Lead, my role was to oversee and creatively lead the entire project, from initial concept to UX and design to production and roll-out .

Visit Haberdashery’s website